Europejski Urząd Nadzoru Giełd i Papierów Wartościowych (European Securities and Markets Authority - ESMA), Ostateczny raport na temat wspólnych działań nadzorczych i ćwiczenia Mystery Shopping w 2023 roku dotyczące marketingu

27 May 2024

ESMA35-335435667-5931

Final Report On the 2023 Common Supervisory Action and Mystery Shopping Exercise on marketing

Reasons for publication

In 2023 ESMA launched a Common Supervisory Action (CSA) with National Competent Authorities (NCAs) and a Mystery Shopping Exercise (MSE) on the application of MiFID II disclosure requirements with regard to marketing communications. An important aspect of this exercise is to learn from each other’s approach on how to conduct supervisory activities related to marketing communications (including advertisements).

The 2023 CSA covered firms’ internal policies, processes and procedures adopted to ensure compliance with MiFID II requirements applicable to marketing communications including advertisements (in addition, the CSA considered governance aspects such as questions on the role of control functions and senior management). Part of the assessment of the NCAs for both the CSA and the complementary MSE was to review examples of marketing...